Your hard work and dedication to excellence in athletics have put you in a position to set up your family for generations.  Unfortunately, uneducated planning and/or poor advice from unqualified or uninformed advisors can often undermine the best of intentions.

Our experience with some of the most highly decorated athletes across all levels:  NCAA, NFL, MLB, NBA, PGA, and Olympic Gold Medalists* has garnered us a great reputation with a plethora of expertise by our Athletes Advantage Financial team.



You have a God given ability that, with proper financial planning, can positively impact you and your family for generations to come.  Even a short window of 4 years of successful planning can culminate into 40 years of financial well-being.  Imagine being able to walk away from your sport and never having work a day in your life again!  You’ve got one shot at financial success and every single decision you make from the beginning will impact your future putting you in either a better or worse long-term situation.



Whether it be a professional athlete looking for comprehensive financial planning or a collegiate athlete wanting help regarding financial planning in alignment with their player image and likeness, we believe you deserve the best planning in the market place.  The process matters, don’t be afraid to take that first step.

Research & Analysis

First, we get to know you.  What are your passions?  What do you want to accomplish on and off the field/court/course?  When we have a better idea of your vision and goals, we’ll know if we’re a good fit for you.

Strategize & Game Plan

After knowing what you’d like to accomplish, we go to work to build out a specific game plan to fit your situation.  We’ll take that information and build out a comprehensive tailored plan to most efficiently address your needs and future well-being.

Practice & Execution

We work on these strategies to get you off to a fast start or headed back in the right direction if you veered off course before we ever met.  You’ll start to gain confidence that the actions you take today will help you accomplish those future goals and your best version of financial well-being for you and your family.

Review & Re-evaluate

We do semi-annual reviews, before the season starts and after, with you to update and readdress your ongoing needs.  Life will undoubtedly change over time.  Athletes Advantage Financial wants to help you as life throws you those curveballs.  We’ll have the ability to pivot and make changes as needed with market conditions and potential career changes.  Flexibility is key to our planning and impactful when implemented at times of life’s uncertainties.



Below are just a few of the concepts we consider when creating a financial plan:

Investment Strategies

It can be difficult to figure out where to park your money to create generational wealth.  Athletes Advantage Financial helps you take a step back to look at the overall picture so that your money is working efficiently for you.  We handle the day to day monitoring and studying of markets to make sure your investments are in alignment with your personal risk tolerance and growth goals that way you can do the day to day tasks that help you earn money on the field/court/course.  You work hard to accomplish your dreams, we’ll do our best to make sure your money is working for you.

Tax Management

A large part of our planning is helping you understand how your money is taxed.  As you’re undoubtedly aware, you pay a substantial amount of taxes before you ever receive your money.  But, did you know where you park those funds may also be taxed?  Our focus is on tax strategic placement of assets so that you’re being tax-efficient now as well as tax-efficient in 40 years from now.  We work hand in hand with your tax advisor to maximize tax-efficient savings opportunities while minimizing tax spending long-term.

Cash Management

By now, you’re probably aware that you’ll want to keep cash on hand.  Is that cash growing for you or earning low or zero interest?  Who is helping you with your month to month budget?  You may want to help a friend or family member from time to time.  How are you doing that?  Are you taking time away from the playbook or practice to send them funding?  Athletes Advantage Financial, with our cashiering team at Northwestern Mutual Investment Services, LLC, can handle a full range of your cash management needs as requested; processing wires request, establishing Platinum debit cards with reward points, making sure your agents and trainers are paid with your approval, bill pay systems, etc.

Risk Management

You’ve worked hard and are working hard to provide for yourself and your loved ones.  It’s important to protect that legacy for generational wealth.  We’ll advise you against highly speculative investments, scams, and other issues that may come your way.  We’ll help you protect your income and protect your family utilizing insurance planning where appropriate to protect assets.

Estate Planning

We’ll work with your legal team to put the proper funding in place for your estate planning needs.  You’ve worked hard to build a sizeable net worth.  Unfortunately, that can quickly dissipate with subpar estate planning.  We work with your legal team to determine proper Will and Trust planning to protect your family and assets.


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*Out of respect for these athletes and athletic institutions, and in compliance with privacy rights and Northwestern Mutual, names of these individuals are not shared.

Athlete’s Advantage Financial

Justin B. Boeving Sr.
Wealth Management Advisor

Athlete's Advantage Financial


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